Corporate philanthropy, like all corporate activities, should be strategic and bottom-line focused. It should enhance the company’s reputation, showcase its values, and create success stories that will appeal to your customers. Corporate philanthropy should be valuable to your organization and to your clients.
Corporate Philanthropy Mistakes
Too often, companies end up buying a table or golf foursome at a random event to which they were invited, donating baskets of product, or sponsoring soccer jerseys for an employee’s child. While any of these may be part of a corporate philanthropic strategy, reacting to charitable solicitations haphazardly is unlikely to enhance your business or lead to measurable outcomes that will be meaningful to all involved.
Where we excel
- Enhance public image through corporate social responsibility - CSR
- Attract and retain committed staff members, particularly millennials
- Attract new clients and customers who are drawn to socially
- Increase employee satisfaction
- Public companies increase probability of inclusion in socially responsible investing lists; socially conscious funds; attract investors looking for sustainable, responsible, and impact investments
- Retain customers and clients with engaging marketing opportunities and participatory philanthropy